Héroïne is a brand experience design and consulting agency. Founded in 2019, it was born from the conviction that, in the face of shifting consumer behaviors, the rise of digitalization, and the mass adoption of online shopping, brands must rethink the role and function of their physical retail spaces. More than just transactional venues, these spaces need to deliver meaningful experiences and create genuine added value. Today, we position ourselves as brand experience experts. With our proprietary R.O.X.™ method (Return On eXperience), we help brands design, manage, and measure experiences, transforming them into powerful drivers of growth, loyalty, and desirability.