Winning Across Asia’s New Luxury Landscape

Asia’s luxury landscape has never been more complex or more differentiated. China is recalibrating after years of rapid growth; Japan’s yen-driven tourist luxury boom is normalising; Korea has become both a major consumer market and a global cultural force; and Southeast Asia presents a highly varied set of opportunities, from Singapore’s HNWI base to rising wealth in Indonesia and tourism-led retail in Thailand. Deliberately distinct from the dedicated China session elsewhere in the programme, this session will focus on what brands need to understand about Korea, Japan, and Southeast Asia to compete effectively today. Expect frank discussion on why a unified “Asia opportunity” narrative no longer works, what market-specific investment and customer strategies are required, and where the region’s most compelling under-explored opportunities lie.