Winning in China’s More Selective Market

China remains one of the most important markets in luxury and premium retail, but it is also one of the most demanding. Growth is less evenly distributed, consumer expectations continue to evolve, domestic brands are gaining ground in categories from beauty to ready-to-wear, and brands can no longer rely on the assumptions that shaped earlier phases of the market. In this session, senior leaders and market experts will share how they are recalibrating investment, customer strategy, and brand positioning for a more selective environment. Expect practical perspectives on where opportunity is proving most resilient, how consumer priorities are shifting, and what it now takes to protect relevance and win in China.