Identifying and Launching New Growth Categories

Sustained growth often hinges on effectively spotting and pursuing entirely new market opportunities, yet the abundance of options can make it challenging to know where to begin. This session begins with a framework on how to identify and launch new growth categories, followed by a panel of executives who have successfully done this within their businesses. Gain insights into how these leaders systematically uncover untapped opportunities, strategically validate market potential, and successfully scale new categories to become significant revenue streams.

Wednesday 28 January 16:50 - 17:40 Track 4