Elevating a Brand for Long-term Aspiration and Value

Occupying a space between High Street and Luxury can create a significant opportunity to capture consumers as they move across the shopping spectrum. In this session, the Managing Director of COS will unpack the brand’s elevation strategy, from product consistency to customer elevated experience and strengthening cultural influence. Walk away with practical insights into how COS is elevating to grow market share and redefine what modern aspiration means today.

Wednesday 28 January 12:30 - 12:50 The Monet Stage