Mapping a Blueprint for Brand Aspirationality in a New Luxury Era
As the space between high street and luxury narrows, brands are competing to capture consumers trading down from traditional luxury and trading up from mass. In this session, the Managing Director of COS unpacks the brand’s elevation strategy, from product positioning to customer experience and cultural influence. Walk away with practical insights into how COS is elevating to grow market share and redefine what modern aspiration means today.
Wednesday 28 January 12:30 - 12:50 Track 2
Evolving to Sustain Brand Desirability
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01/28/2026 12:30
01/28/2026 12:50
Mapping a Blueprint for Brand Aspirationality in a New Luxury Era
Track 2
Asia/Dubai
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Speakers
Managing Director, COS
