The Sunset Session: Digital Personalisation that Drives Sales

Personalisation remains a challenge for most luxury and premium consumer brands and retailers. Whilst the majority of clients expect tailored interactions and continuity across channels, BCG finds that more than half (56%) of luxury consumers are dissatisfied with their shopping experiences, with lack of recognition and inconsistent personalisation among the key pain points. In this session, three digital leaders will share how they successfully implemented AI-driven content, predictive offers, personalised post-purchase engagement and social-commerce personalisation that drives conversion, turning personalised experiences into measurable lifts in conversion, basket value, and customer loyalty.

Tuesday 27 January 17:20 - 18:00 Track 2