The Sunset Session: Who Is the VIC Now? Identifying and Building Loyalty with the Most Valuable Customer

The definition of a Very Important Customer (VIC) is rapidly evolving and businesses must anticipate tomorrow's high-value consumers today. This session opens with brand new research exploring emerging consumer trends and advanced methods for redefining customer value. A panel of senior executives will then discuss how they’re proactively adapting loyalty strategies using predictive analytics, behavioural insights, and next-generation segmentation to build lasting relationships and secure future growth.