Toni Stoeckl

Chief Marketing Officer Starwood Hotels

Toni Stoeckl is Chief Marketing Officer at SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group and brand management firm that operates 1 Hotels, Baccarat Hotels, and Treehouse Hotels. The company currently manages 14 properties with 24 in development.  

Toni is responsible for each brand’s larger marketing strategy with a focus on the consumer brand experience and creating a 360° marketing approach.  Toni also plays an important role as the organization enhances its commitment to and execution of its mission to provide a preference-driven, forward-thinking, and memorable customer journey that starts at the moment of booking. 

Hospitality is in Toni’s DNA. Born into a family of Austrian and German hôteliers and restaurateurs, he has been helping guests discover new experiences since he could walk and talk. Armed with that pedigree and an entrepreneurial spirit, Toni led the creation and growth of game-changing luxury and lifestyle brands. Central to each charge has been forging connections with consumers (both internal and external) that are not only purpose-driven, but immersive and enduring, as well.  

 

His journey started at Starwood Hotels & Resorts, where he helped shape W Hotels during its early, formative years, creating much of the brand’s unique experiences, signature programming and innovative partnerships. At Marriott International, he pioneered the creation of the first-ever lifestyle brand portfolio within the company. This undertaking included the transformation of Renaissance Hotels and partnering with the team at EDITION Hotels to establish the belief system, cultural framework and experience proof points as the brand made its highly anticipated debut. He led the worldwide launch of AC Hotels, growing the brand from a forward-thinking family company in Spain into an experiential lifestyle brand with record-breaking growth. Toni disrupted the industry even more with the debut of Moxy, by creating an unapologetically playful experience, through hyper-relevant audience engagement – and while breaking a few rules along the way.