Next-Gen VIC Loyalty: Harnessing Data to Anticipate & Delight

Effective loyalty programmes now go far beyond traditional reward points - they anticipate needs, personalise offers, and consistently delight top customers. In this session, hear from industry leaders who are redefining what it means to engage and retain Very Important Customers (VICs) through sophisticated data analytics, clientelling techniques and more. Learn how they strategically harness customer insights to deliver hyper-relevant experiences that not only satisfy but continually exceed customer expectations.

Thursday 29 January 10:35 - 11:15 Track 3