Owning the Relationship: Direct vs. Curated Routes to Market

While many consumer brands are shifting back to DTC, strategic partnerships with luxury retailers, marketplace platforms, and stylists still remain important for others. Executives share how they're balancing margin versus reach, preserving brand storytelling in third-party environments, and unifying data from multiple channels. You’ll walk away with a simple decision framework for selecting and executing the right mix of direct and partner routes, plus playbooks for delivering seamless, on-brand experiences either way.

Wednesday 28 January 11:20 - 12:00 Track 3